According to China's People's Network, CTR reports that total China advertising market grew 13.5% to 507.518 billion Yuan, about $75B in USD. China advertising market is expected to grow 10% in 2010, leading by China's TV media advertisement with 15% growth. There is a slow down in China's print media advertisement like everywhere around the world, while outdoor media advertisement grew 9% in 2009.From an industry perspective, cosmetics, commercial and service industries, food, beverage, pharmaceutical are the top 5 leading industries for China's advertisement. Most notable advertisement sector is the beverage industry that has grown more than 52% in 2009 to make it the fast growing advertisement sector in China.
China's Internet advertisement market is relatively small compare to the overall china advertisement market, accounts to about 15% of the market share: 6.87B RMB in 2008 and 8B RMB in 2009, leading by 4 large China media portals: Sina, Sohu, Tencent and NetEase, and search engines: Baidu and Google. The expected advertisement growth will be in mobile ads. China's mobile Internet users has reached 192M, one of the fastest growth sector of the advertisement industry with 62% year-to-year growth.
0 comments