A little more on Felica technology. Even though Felica is not well known in the US, it is used for electronic payment by millions of people in Japan. Felica is a contactless IC card technology. A Felica card can be reused over and over to makes it extremely easy to pay for service and recharge such as passenger tickets of public transportation. The Felica technology is currently used in transit ticket, boarding pass, loyalty coupon, e-ticket, Internet Credit service etc today. Sony has also expanded the technology into a PC using a system called Felica Launcher that triggers the launch of websites or software just by scanning data stored on a Felica card. For example, Sony mentioned that by swiping a blood pressure cuff that has a built-in Felica chip is enough to make the PC load a special piece of software that could record health related information directly through the device.